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Personal brand is very buzzy right now. I’ve had non-marketing friends ask how to create their personal brands. So, what does personal brand mean? Your personal brand means establishing yourself as an expert in a specific area. Then you use digital platforms – social media, a blog, or email – to reinforce and sell […]
Working for a public library means that “other duties as assigned” is a big part of what I do. My responsibilities started with managing the library’s website. Those repsonsibilities have grown to include managing multiple social media accounts, email marketing, and writing and editing the library’s blog. More duties packed into the same 40 hours […]